Privacy Policy 

EMMA Amsterdam respects the privacy of all users of the website. To be able to process your order smoothly we ask you to provide personal information. We carefully process the data and will ensure to keep them safe. This Privacy Policy states what we do with your information and with what purpose. Sometimes we have to share your personal data with third parties to for example ship your products. To be clear, we will never sell your data to third parties. If you have any questions about our Privacy Policy, feel free to contact us via

This Privacy Policy may change from time to time as new developments arise. The most current policy can be found on

This privacy policy was last updated on June 6, 2018. 

Who is responsible for the processing of my personal data? 

EMMA Amsterdam ("" or ""), located at Krijn Taconiskade 382, 1087 HW Amsterdam, is responsible for the processing of data as described in this privacy policy. 

When does this Privacy Policy apply? 

This Privacy Policy applies to all personal data processed by and to data from anyone who ever has (had) contact with or, such as our visitors, customers and business contacts. 

What are personal data? 

Personal data are all data that is traceable to you as an individual. Just think of your name, telephone number, address, email address and payment detail. But also data such as your IP address and other information unique to you, such as your order history or surfing habits. 

From whom do we process personal data and how do we get this data? 

We process the personal data from anyone who has had direct or indirect contact with, such as (business) customers and contacts of partners. 

We get the data directly from you, when you visit our website, buy products, create an account and fill in some data or when you are directly contacting us via e-mail, the contact form or phone. 

What data do we process, why and for how long are these kept? 

Data to process your order 

If you order something, we ask you for certain information in order to be able to smoothly deliver your order and keep you informed about your order. This information is also used when you would like to return goods. 

To process and ship your order, we collect your name, e-mail address, delivery address (s), payment details and your phone number. 

Data in your account 

In your personal account we store the following information: your name, (delivery-and living-/location-) address (s), telephone number, email address and payment details. 

We also store your order history in your account including the chosen delivery options. If your last log in has been 7 years or longer, we will remove all your data. In addition, you can request us to remove your data via

Data about your contact with EMMA Amsterdam 

You can contact us via phone, email, or send a message via social media. We can keep the notes about the contact as long as you are an active customer with us. 

Data to prevent fraud 

Nobody likes security incidents and/or fraud. To prevent this we use personal data (including IP addresses and search, surfing and buying habits) to prevent unauthorized access and to investigate, prevent and counter fraud. 

With whom is your information shared? 

Distribution and logistics partners 

Also, we work together with various logistics partners. These parties receive your customer number, order number, name and delivery address to ensure they can process your parcel in the right way. 

The Government 

Sometimes we need to transfer personal data to the Government. This can occur if certain governmental agencies require this information to carry out their tasks, such as the tax authorities. Also, the police or justice can ask for certain data in the case of fraud or abuse. 

Google Analytics 

We use Google Analytics to monitor and analyze our website and to keep track of how visitors are using our website. 


We use Mollie's services as our payments provider. In this context data is being shared with Mollie to be able to process payments.


We use ECWID for its webshop services. In this context data is being shared with ECWID to be able to process orders.

How are we handling information from children? 

Our services are not for children. The use of by customers under 18 years of age is permitted only with the permission of a parent or guardian. 

What rights can you exercise with respect to your data? 

Right to information 

You have the right to receive an explanation of how we deal with your personal data and what rights you have in that context. In this Privacy Policy, we therefore explained extensively what data we collect from you and how we deal with your data. 

Right to inspect You have the right to ask us about the information we hold about you via We strive to process requests within 10 days. 

Right to correct

You have the right to correct your personal data it is incorrect. Please contact


Right to object to 

You have the right to object to the processing of your data if you do not agree with the way we process your personal data. This right applies to the information we use for direct marketing. So you can ask us to stop using your data for personalized recommendations on the website. 

Right to be forgotten/request for account delete 

You have the right to request the deletion of your data. When you submit a request to delete your account, we will remove your personal data except the information we are obliged to keep on the basis of the law. You can send any requests to

Right to complain 

You have the right to file a complaint about the way we handle your data. We prefer to solve the complaint with you directly. Please contact us via If we are not able to solve it together, you have the right to file your complaint to the authority personal data. 


Analytical cookies

We analyse cookies to research the use of our website. We receive statistics from third parties that show us how often we are being visited. We use this data to optimise our website. The following data is being collected and saved:

  • Your anonymised IP-address;

  • The type of browser you are using, the resolution of your screen, your language preferences and the type of machine you are using;

  • Which website you visited before you visited our website;

  • When and for how long you are visiting our website;

  • If you are using our online store.

Google Analytics

We use Google Analytics Cookies to evaluate our website. The personal data will be anonymised so that it is not possible to see who the actual data belongs to. Also, we turned off "sharing information", we are not using other services of Google in combination with the Google Analytics Cookies and we have a processor agreement with Google.


If you have any questions, please feel free to contact us. We are more than ready to help you.